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喝杯咖啡 交个朋友

2020-07-22 20:25  BENWENLAIYUAN:ZHONGGUOXIAOFEIZHEBAO ZUOZHE:WANGXIAOYUE,MAIMAISHUJUYANJIUYUAN

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  ■调查策划:《中国消费者报·新消费》编辑部   脉脉数据研究院

  ■数据调研时间:2020年7月10日至2020年7月20日

  ■报告撰写:王小月  脉脉数据研究院

  SHANGBANLUSHANG,JINGGUOKAFEIDIAN,MAIYIBEIXIANGNONGDEKAFEI,XINDEYITIANYOUCIKAIQI。

  LVXINGTUZHONG,ZOUJINMOUGECHENGSHIJIEJIAOYIJIACHONGMANQINGDIAODEKAFEIGUAN,DIANYIBEIKAFEIMANMANPINWEI,XIANGSHOUYIDUANYONGLAN、XIANSHIDEWUHOUSHIGUANG。

  “WOBUZAIJIA,JIUZAIKAFEIGUAN;BUZAIKAFEIGUAN,JIUZAIQUKAFEIGUANDELUSHANG。”ZHEIJUHUASIHUCHENGLEKAFEIGUANZUIHAODEGUANGGAOYU。

标普500   YIBEICHUNXIANGNONGYUDEKAFEI,ZAIRENMEN配资公司 ZHONGBANYANZHESHENMEYANGDEJIAOSE?DUIKAOKAFEI“XUMING”DEZHICHANGRENYOUYIWEIZHESHENME?

  BENQI,《ZHONGGUOXIAOFEIZHEBAO》YUZHICHANGSHEJIAOPINGTAIMAIMAILIANHEFABU 《ZHONGGUOZHICHANGRENDEKAFEISHEJIAOXIAOFEIDIAOCHABAOGAO》(YIXIAJIANCHENG《BAOGAO》),YI“KAFEI”WEIQIERUDIAN,CONGZHICHANGRENKAFEIXIAOFEIXIGUANHEPINPAIRENZHIDUDEJIAODU,PANDIANKAFEIXIAOFEIYIJITASUOYINLINGDEZHICHANGWENHUA。

  女性较男性更爱咖啡

  KAFEIBUJINSHISHEJIAO、XIUXIANDEYIZHONGYINPINXUANZE,YEDAIBIAOLEYIZHONG配资公司 FANGSHI。DUIYUZHICHANGRENLAISHUO,YIBEIKAFEIYIJIQISUOYINGZAODEFENWEI,GENGXIANGSHIYIGEGOUTONGDEXINHAO:LAIBEIKAFEI,JIAOGEPENGYOU。

  YIBEIKAFEIDUIYUZHICHANGRENYIWEIZHESHENME?YOURENYONGKAFEIXUMING,YEYOURENJIUAIZHEIZHONGWEIDAO,GENGYOURENJIEKAFEIZHANKAIZHICHANGSHEJIAO,JIZANRENMAI。

标普500   TISHENXINGNAO、KOUWEIHAOHE、ZHICHANGSHEJIAOWEIZHICHANGRENXUANZEKAFEIYUANYINDETOP3,FENBIEZHANBIWEI70%、39%、30%。

标普500   NANGUAIYOUZHICHANGRENSHUO,MANZHANGDEGONGZUOSHIJIAN,“YAOKAOKAFEILAIXUMING”,YIGE“KUN”ZI,CHENGQIYIGEQIANYIJIKAFEISHICHANG。

  DIAOCHAXIANSHI,38%DESHOUFANGZHEPINGJUNYIZHOUYIN1-5BEIKAFEI;4%DESHOUFANGZHEMEIZHOUYINYONG10-20BEI,20BEIYISHANGDEYOU2%。

  DUIYUZHICHANGREN,8%DESHOUFANGZHEXUANZEHEGONGSITIGONGDEKAFEI。BUGUO,TONGGUODIAOCHAYEKEYIKANCHU,KAFEISHANGWEICHENGWEIDADUOSHUGONGSICHASHUIJIANDEBIAOPEI。

标普500   ZAIZHICHANGRENZUICHANGXUANZEDEKAFEIXIAOFEIFANGSHIZHONG,“DAODIANXIAOFEI”ZHANLEZUIDABILI,WEI42%;WAIMAIZHIYOU10%。XIANRAN,ZHICHANGRENHAISHIGENGKANZHONGYINYONGKAFEIDECHANGJINGYUFENWEI,BINGFEIZHIWEILEYINYONG。

  TONGSHI,YEYOU22%DESHOUFANGZHEXIHUANZIJIXIANMOSHOUCHONGKAFEI,XIANGSHOUDIYDEKUAILE;YOU18%DESHOUFANGZHEWEILESHENGSHI,XUANZEHESURONGKAFEI。

  ZAIHEKAFEIDEZHICHANGRENQUNZHONG,NVXINGBINANXINGGENGAIKAFEI。《BAOGAO》XIANSHI,50%DENVXINGSHOUFANGZHEYIZHOUPINGJUNYIN1-5BEIKAFEI,ER32%DENANXINGYIZHOUYIN1-5BEIKAFEI。TONGYANG,NANXINGSHOUFANGZHEZHONG,YOU43%DERENXUANZEBUHEKAFEI,ERJINYOU27%DENVXINGSHOUFANGZHEBUHEKAFEI。

  喝咖啡并不是独处的方式

标普500   ZOUJINKAFEIGUAN,DUIYUHENDUORENERYAN,BINGBUSHIJINJINWEILEHEYIBEIKAFEI。KAFEIBEIZHICHANGRENFUYUDEGOUTONG、SHEJIAONEIHAN,YUANBIKAFEIDEKOUWEILAIDEZHONGYAO。

  SHUJUXIANSHI,HEKAFEIBINGBUSHIDUOSHUZHICHANGRENDUCHUDEFANGSHI,JIAOLIUSHIYINYONGKAFEISHIDABUFENSHOUFANGZHEDEZHUANGTAI。GUANYUYINYONGKAFEISHIDEZHUANGTAI,YOU48%DESHOUFANGZHEXUANZELE“XIANCHANGHELINGWAIYIGERENLIAOTIAN”;XIANCHANGHE2GEHUO2GEYISHANGDERENJIAOLIU,ZHAN11%;TONGGUOWANGLUOHEBIERENJIAOLIU,ZHAN10%;DANGRANYEYOU31%DESHOUFANGZHEXUANZELEDUCHU 。

标普500   ZHIDEZHUYIDESHI,BUTONGGANGWEIDEZHICHANGRENDUIYUYINYONGKAFEISHIDEZHUANGTAIYOUBUTONGXUANZE。XINGZHENG、XIAOSHOURENYUANXUANZEZUIDUODESHIXIANCHANGHELINGWAIYIGERENLIAOTIAN;ERHR、JISHUYANFA、CHANPIN、YUNYING、SHEJI,GENGDUOXUANZELEDUCHU。LINGRENPOGANYIWAIDESHI,SHICHANGGONGGUANRENYUANXUANZEDUCHUDEJUDUO。

标普500   ZHEIYIBEIKAFEIDESHEJIAOSHIJIANYOUDUOZHANG?

  40%DESHOUFANGZHEXUANZETINGLIU1XIAOSHIYINEI。HUOXUZAIZHICHANGRENKANLAI,GONGZUOSHIJIANHEBEIKAFEI,YONG1GEXIAOSHIJINXINGGAOXIAODEJIAOLIU、GOUTONG,SHIJIANGANGGANGHAO。26%DERENXUANZEZAIKAFEIDIANTINGLIU1-2XIAOSHIZUOYOU。BUGUO,YOU30%DESHOUFANGZHEXUANZE“MAILEJIUZOUCONGBUTINGLIU”。

标普500   DANGRAN,XUYAOQIANGDIAODESHI,SHOUYIQINGYINGXIANG,GUANYU“JINDIANXIAOFEI”DESHIZHANGHUOXUSHAOYOUSHIZHEN。SUIZHEYIQINGDEHUANJIE,ZAIKAFEIGUANZHONGJIAOLIUYIXIAWUDEMOSHI,HUOXUHUIZHUBUHUIGUI。

  NANXINGNVXING,SHEIGENGXIHUANZAIKAFEIGUANZHONGXIAOMOSHIGUANG?

  TONGCHANGRENMENYIWEINVXINGHUIGENGAIZAIKAFEIGUANZHONGFADAI、XIANGXINSHI,DANSHUJUXIANSHI,DUIYU“ZAIKAFEIDIANTINGLIUDUOJIU”DEWENTI,36%DENVXINGSHOUFANGZHEHUI“MAILEJIUZOU,CONGBUTINGLIU”,ERNANXINGZHONGZHIYOU13%ZUOZHEIYANGDEXUANZE。NANXINGZHONGZUIDUODEXUANZESHI“HEWAN1XIAOSHIZHINEIJIUZOU”,ZHANBIDA26%。

  到店消费看中环境与气氛

  DIAOCHAXIANSHI,ZHICHANGRENXINZHONGKAFEIMENDIAN,XINGBAKE、RUIXING、CostaMINGLIEQIANSANWEI。CONGTOUPIAOJIEGUOLAIKAN,DIYIMINGJIAODIERMINGDEYOUSHIHENDA。YAOXIANGCHAOYUEDIYIMING,JINKAO“YOUHUIQUAN”HE“DAIYANREN”,HAIYUANYUANBUGOU。

  DANGRAN,JINNIANLAI,SUIZHEKAFEIXIAOFEIBUDUANZENGZHANG,BUJINYOUGENGDUOKAFEILIANSUOPINPAICHUXIAN,KAISHEZAIXIEZILOU、SHANGYEZHONGXINDEKAFEIGUANYEYUELAIYUEDUO。QITA、FUJINDULIMENDIANYESHISHOUFANGZHEJIAODUOXUANZEXIANG。

  ZHIYUSURONGKAFEIPINPAI,SUIRANJINNIANLAISANDUNBANDENGXINXINGPINPAIJUEQI,ERQUECHAO、XINGBAKEHEMAISIWEIER,SHIZHONGSHIZHICHANGRENXINZHONGDEQIANSANWEI。

  ZHISUOYIXUANZEKAFEIDIANXIAOFEI,ZHICHANGRENZUIKANZHONGDESHIHUANJINGQIFEN,KAFEIPINZHI、FUWUZHILIANG、BIANJIECHENGDUHEXINGJIABIYESHIGUANJIANYINSU。LINGRENYIWAIBUDAODESHI,PINPAIZHIMINGDUPAIZAIZHEIXIEXUANXIANGZHIHOU。

  职场社交 咖啡与茶一样重要

  DUIYUZUINENGLAJINZHICHANGRENJULI、ZUINENGDAIBIAOZHICHANGSHEJIAODEYINPINDIAOCHA,TOUPIAOJIEGUOXIANSHI,CHA(36%)HEKAFEI(34%)FENLIERENQIZUIWANGQIANLIANGWEI。JINNIANLAIBEISHOU90HOUCHONGAIDENAICHAZAIZHICHANGRENXUANZEZHONG,WEIJUDISAN(12%),YUCHAHEKAFEIYOUYIDINGRENQIDECHAJU。

标普500   CONGXINGBIEWEIDULAIKAN,NVXINGXUANZEKAFEIDEJUDUO;ERNANXINGZEXUANZECHADEJUDUO。NVXINGRENWEIZUINENGDAIBIAOZHICHANGSHEJIAODEYINPINQIANSANFENBIEWEI,KAFEI、NAICHAHECHA;ERNANXINGZESHICHA、KAFEIHEQITA。

  CONGZHIYEWEIDULAIKAN,XIAOSHOU、XINGZHENG、YUNYINGRENYUANXUANZEZUIDUODESHICHA;SHICHANGGONGGUAN、HR、JISHUYANFA、CHANPINZEXUANZELEKAFEI。

  ERCONGDIYUWEIDULAIKAN,BEIJING、SHANGHAIDEZHICHANGRENGENGPIANAIKAFEI,FUJIAN、HUBEI、JIANGSU、SICHUANHEZHEJIANGDEZHICHANGRENXUANZELECHA,GUANGDONGSHOUFANGZHEZEZHICHINAICHA。

  MAIMAISHUJUYANJIUYUANXIANGGUANFUZERENFENXIRENWEI,DANGXIA,CHA、KAFEI、NAICHABEISHIWEIZHICHANGSHEJIAODEDAIBIAOYINPIN,YIWEIZHEZHICHANGSHEJIAOWENHUADEDUOYUANHUACHENGXIAN:CHA,ZHONGGUOCHUANTONGWENHUAZHONGDEYINPIN;KAFEI,XIANGZHENGZHESHANGWU、CHAOLIUYUSHISHANG;NAICHAZEDAIZHEXINYIDAIZHICHANGRENDEPINGDENG、DAGUANYUQINJIN。

  ZAIZHICHANGXIAOFEIHUANJINGZHONG,ZHEISANZHONGYINPINGEZIXIYINZHEYIDINGSHULIANGDEYONGDUN,TAMENDEGONGTONGZHICHUDOUZAIYU,CHENGWEIZHICHANGRENGOUTONG、JIAOLIU、JIANLIRENMAIDEZHONGYAOMEIJIE。

  ERDUIYUGENIANLINGDUAN、GEZHONGJIAOYUBEIJINGHECHENGZHANGHUANJINGDEZHICHANGREN,YIDAIZHEWENDUDESHEJIAOFANGSHIZAIZHICHANGZHONGXIANGRONGXIANGCHU,YEWEIZHICHANGRENTUOZHANRENJIGUANXI、SHENHUAGANQING、SHIXIANZIYUANGONGXIANGCHUANGZAOLETIAOJIAN。

ZERENBIANJI:NIMIN

XIANGGUANYUEDU:

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