栏目

频道

“BOSS直播”平均每秒卖8套高星酒店 累计带货超11亿元

2020-07-31 08:49  BENWENLAIYUAN:ZHONGGUOXIAOFEIWANG ZUOZHE:WUXIAOLI

  • 微信
  • 新浪微博
  • 腾讯微博
  • 更多更多

  中国消费者报北京讯(记者 武晓莉)穿越“期货配资 游复苏”到“跨省游开放”的完整周期,携程“BOSS直播”与高星酒店深度捆绑,从疫后“低价引客”以求生存的混沌局面中,开辟出“高举高打”的复苏新格局。2020携程“BOSS直播”大数据报告(以下简称《报告》)日前发布。历时4个月零6天,以“BOSS直播”为核心的携程直播,交出了累计GMV破11亿元、产品核销率近5成、为千家高星酒店带货超百万间夜的成绩单。

  梁建章IP与高星酒店深度捆绑 破译周期缩短至一周

  JINNIAN3YUE,YI“GAOXINGJIUDIANYUSHOU”WEIHEXINDEXIECHENG“BOSSZHIBO”,ZAISANYA·YATELANDISIJIUDIANZHENGSHIKAIQI。DUOJIAZHIMINGPINPAIJIUDIAN、LVYOUJITUANFENFENJIARU。ZUOWEILVYOUXINGYEFUSUDELINGHUNRENWU,LIANGJIANZHANGDEIPJIAZHIZHANXIANDELINLIJINZHI。CONGTANGBOHUDAOQINSHIHUANG,CONGMIAOWANG、KONGZIDAOHAIWANG,20CHANG“BOSSZHIBO”,LIANGJIANZHANGDEZAOXINGCHANGCHANGBUZHONGYANG。

标普500   CHUANGXINDE“FUHUADAO”RANGXIECHENGZHIBOTUANDUICHENGGONG“POQUAN”,LIANGJIANZHANGZAI18MIAONEIYONGGUANKOUBAOCHU30JIAGAOXINGJIUDIANMINGCHENG、JIEGUOCUI“BIANLIAN”ZHANSHIYENEIZUIJUXINGJIABIDEGAOXINGJIUDIANCHANPINDENG10YUXIANGJINENGYANYI,JIANGGERENIPRONGRUTONGGUOYISHUHUADEBIAOXIAN,YONGQINSHENTIYANWEIGAOXINGJIUDIANSHILIBEISHU。

  SHIZHIJINRI,YI“BOSSZHIBO”WEIHEXIN,“ZHOUMOTANDIAN”ZHIBO+“JINGWAIBENDI”ZHIBOSHUANGLUNQUDONGDEXIECHENGZHIBOJUZHEN,40YUCHANGZHIBOLEIJIGONGXIANGMVCHAO11YIYUAN、WEIYATAIDIQUQIANYUJIAGAOXINGJIUDIANDAIHUOCHAOBAIWANJIAN、ZAIJINGNEIWAI200YUGECHENGSHIXIANQIYIGAOXINGJIUDIANWEIMUDEDIDEFUSULANGCHAO,SHIXIANLE“XIECHENGZHIBO+GAOXINGJIUDIANYUSHOU”DEPINXIAOHEYI。

  《BAOGAO》XIANSHI,ZAIBAOCHI“GAOXING+GAOXINGJIABI”DEXUANPINCELVEXIA,ZHIBOJIANNEIDEYUSHOUCHANPINJUNJIARENGZAI1200YUANYISHANG。BAOKUANCHANPINJIYOU1FENZHONGSHOUCHU8000JIANYEDEJIUDIANCHUNFANG,HAIYOUPINGJUNMEIMIAOMAICHU41.2TAODE“KEFANG+MENPIAO”CHAOZHITAOCAN。

标普500   TONGSHI,ZHIBOQIESHIBANGZHUGAOXINGJIUDIANJIASUHUIXUE,XIECHENG“BOSSZHIBO”SHOUPIDAOQIDEJIUDIANYUSHOUCHANPINHEXIAOLVJIEJIN50%。TONGGUO“YUSHOU+YINGXIAO+CHUANBO”SANWEIYITIDEQUANLIUCHENGFUWU,XIECHENG“BOSSZHIBO”DE“POYI”SUDUYESUIZHEZHENGCELIHAODEBUDUANSHIFANG,CONG1GEYUESUODUANDAO1XINGQI。

  注册5年以上用户占比超6成 高净值用户现强劲购买力

  XIECHENGZHIBOJIANNEISHUNSHIQUANWANGGAOXINGJIUDIANZUIDI2ZHEDEJIAGEWADI,JIHUOLECHAOGUO40%DEJIUDIANYONGHUCHENMOXUQIU。

标普500   “XIECHENGZHIBOJIANZHONGFUGOUMAI2CIHUOYISHANGDEYONGHUZHANBICHAOGUO60%。”《BAOGAO》ZHICHU,ZAIXIECHENGZHIBOJIANDEXIADANYONGHUZHONGZHUCE5NIANYISHANGDEYONGHUZHANBICHAOGUO60.9%,68.9%DEXIADANYONGHUWEIXIECHENG“HUANGJIN”JIYISHANGDENGJIDEYONGHU,ZHEIBUFENYONGHUZAIZHANXIANCHAOQIANGGOUMAILIDETONGSHI,YEXINGCHENGLE“KANXIECHENG‘BOSS’ZHIBO,QIANGBAOKUANGAOXINGJIUDIAN”DEXIAOFEIXIGUAN。

标普500   TONGGUO“JIUDIANYUSHOU”YEWUDEBIAOZHUNHUA,XIECHENGBAGAOLEJIUDIANYUSHOUDEFUWUMENJIAN,RANGGENGDUOCANYUJIUDIANYUSHOUDEZAIXIANZHUSUPINGTAI,YONG“WUSUNTUIDING”GUIZEBAOZHANGYONGHUQUANYI。

标普500   JIEZHIMUQIAN,XIECHENGZHIBOJIANDELEIJIGUANKANRENSHUCHAOGUO6000WAN。《BAOGAO》XIANSHI,70、80、90HOUYONGHUZHANBIYUEWEI95%,ZHULIGOUMAIYONGHUWEIJINGJISHILIQIANGJINGDE80HOU,ZHANBIDA58.4%。JIANGZHEHUDEYONGHUCAIGOUFANWEICONGQUANGUOYIZHIYANSHENDAORI、HANHEDONGNANYADENG。ZHUSANJIAODEYONGHUGENGXIHUANCAIGOUBENSHENGDEJIUDIAN,JINGJINJIDEYONGHUZEGENGQINGLAIGOUMAIZHOUBIANDEGAOXINGJIUDIAN。

  JIAGECHAYICHENGWEIYINGXIANGNANNVYONGHUXIAOFEIJUECEDEGUANJIAN,NVXINGYONGHUDEJIAGEMINGANDUDIYUNANXING,GENGXIHUANYIBUDAOWEILAIXIANGSHOUGAOPEI,BINGYI60%DEZHANBILIYANANXINGYONGHU。ZAIXIAOFEIPIANHAOSHANG,NANXINGYONGHUGENGZHUZHONGMEISHI,NVXINGYONGHUZEGENGKANZHONGHUANJINGSHESHI。

  政府与企业助阵直播内外 跨界营销赋能泛旅游生态

标普500   LIANGJIANZHANGJUEFEIDANCHUNYIYISHANGDELVYOUZHUBO,TALINGXIANDEXIECHENGZHIBOTUANDUI,ZUJITABIAN2/3GEZHONGGUO,XIANGZHENGQIHEZUOZHONGDIANFALI。

  ZHIBOJIANNEI,LIANGJIANZHANGLIANHEHUZHOUSHIRENMINZHENGFUFUSHIZHANGMINYUN,KAIQIXIECHENGZAIYIHOUDESHOUCHANGZHENGQIKUAJIEZHIBO。1GEXIAOSHIDEZHIBO,CHUANGZAOLE2691WANYUANDEJIAOYIE。7YUE11RI,HENANSHENGWENHUAHELVYOUTINGTINGZHANGJIANGJIDINGKECHUAN“LVYOUTUIJIANGUAN”,DUANDUAN1XIAOSHIXIYIN121.7WANWANGYOUZAIXIANGUANKAN,ZHIBOJIANNEIDEJIAOYIEDA639WANYUAN。CIWAI,XINJIAPOLVYOUJUDAZHONGHUAQUSHUZHANGKESHUDANNVSHI,YETONGGUOXIECHENGZHIBOJIAN,XIANGZHONGGUOGUANZHONGJIESHAOXINJIAPOZHENGFUZAIYIQINGZHONGJIJICAIQUDEFANGKONGCUOSHI“SG CLEAN”JIHUA。

  ZHIBOQIJIAN,SHUSHIXIANGZHENGQIHEZUOXIANGMUDACHENG,SHUYIQIANWANJIDELVYOUBUTIETONGGUOXIECHENGDEQUDAOFAHUICHU10BEIDEGANGGANZUOYONG。RUCHANGZHOUZHENGFUTONGGUOXIECHENGFAFANG2800WANYUANBUTIE,YUJIDAIDONG2.8YIYUANLVXINGZHIJIEXIAOFEI,CHANSHENG9.24YIYUANLVYOUZONGHEXIAOFEI;GUIZHOUZHENGFUJIYU1500WANYUANBUTIE,YUJIDAIDONG1.5YIYUANLVXINGZHIJIEXIAOFEI,CHANSHENG4.95YIYUANLVYOUZONGHEXIAOFEIDENG。

  JUXI,XIECHENGHAIJIANGLIANXU5ZHOUTUICHUSHUQIQUANGUOMUDEDIJINGXIJIAJIPIAO,“GENZHEBOSSHUAYANGFEI”QUANGUOHUODONGJIJIANGQIDONG。

ZERENBIANJI:RENDONGXUE

XIANGGUANYUEDU:

网站介绍 记者名单 报纸广告 网站广告 新媒体广告 视频广告 版权声明

 

中国消费网配资开户 热线:010 - 88315435
违法和不良股票配资 举报电话:010 - 88315476 010 - 88315479

违法和不良股票配资 举报邮箱:info@gpw217.cn
地址:北京市海淀区阜成路北三街8号 邮 编:100048

中国消费网 互联网配资开户 股票配资 服务许可证:1012006031 京ICP备09107225号-1
中文域名(中国消费网.中国,中国消费网.cn)
Copyright © 2014-2019中国消费网 版权所有