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茅台加速数字化转型 演绎传统酒企蝶变样本

标普500 2020-07-24 14:38  BENWENLAIYUAN:ZHONGGUOXIAOFEIZHEBAO ZUOZHE:ZHAOXIONG

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标普500   SHIJIEJINGJISHUZIHUAZHUANXINGSHIDASHISUOQU。“SHUZIJINGJI”ZUOWEIRECI,YELIANXULIANGNIANCHUXIANZAIZHENGFUGONGZUOBAOGAOZHONG。CONG2019NIANDE“ZHUANGDASHUZIJINGJI”DAO2020NIANDE“DAZAOSHUZIJINGJIXINYOUSHI”,SHUZIJINGJIDEYOUSHIZHENGZAIBEIJIASUSHIFANG,SHUZIHUAZHENGZAICHENGWEIYIZHONGXINXINGSHENGCHANFANGSHI。

  MAOTAIZUOWEICHUANTONGDEZHIZAOQIYE,ZAISHUZIHUALANGCHAOXIA,TAZHESHUZIHUADEJIEPAIMAICHUKENGQIANGDEBUFA。2017NIANYILAI,MAOTAIJITUANZHELITUIDONG“ZHIHUIMAOTAI”JIANSHE。RUJIN,MAOTAIJITUANYIQIDONGQUANCHANYELIANSHUZIHUAPINGTAIJIANSHE,DAZAOBAOKUO“MAOTAIYUN”“MAOTAISHUJUHU”LIANGGEJICHUXINGPINGTAIHE“ZHIHUIMAOTAI”YINGYONGZHONGXIN、YUANLIAOJIDIPINGTAI、ZHILIANGHESHIPINANQUANGUANKONGPINGTAISANGEYINGYONGXINGPINGTAI,ZAISHENGCHAN、XIAOSHOU、GUANLI、SUYUANDENGFANGMIANQUANMIANJINXINGLE股票配资 HUAJIANSHE。

  数字化源自于新思想观念

标普500   MAOTAISUIRANSHIYIJIACHUANTONGZHIZAOQIYE,DANSHINENGCONGNIANCHANBUDAO100DUNDEDIFANGJIUQICHENGZHANGWEIMAOTAIJIUCHANNENG5WANDUN、SHIZHICHAO2WANYIYUANDEDAXINGGUOYOUQIYE,YIGEJIWEIZHONGYAODEYUANYIN,JIUSHIMAOTAIRENYUSHIJUJINDESIXIANGGUANNIAN。

标普500   SUIZHEDASHUJU、QUKUAILIAN、RENGONGZHINENGDENGXINYIDAI股票配资 JISHUDEBUDUANFAZHANHEYINGYONG,MAOTAIBEIDAIRUYIGE“SUANFASHIDAI”,QIYEDEYINGBIANSUDUYUYINGBIANSHOUDUAN,JUNXUFASHENGGEMINGXINGBIANHUA。

  2017NIANDI,MAOTAIJITUANZHENGSHITICHUJIANSHE“ZHIHUIMAOTAI”,BINGJINGXINBIANZHILE《“ZHIHUIMAOTAI”GONGCHENGDINGCENGSHEJIFANGAN》。FANGANYICHUANGXINQUDONGWEIHEXIN,YILIANGHUARONGHEWEIZHUXIAN,YITIZHIZENGXIAOWEIZHONGXIN,TONGGUOQUANFANGWEI、QUANGUOCHENG、QUANLINGYUDE股票配资 HUAGUANLI,ZHUTUIMAOTAIJITUANSHUZIHUAZHUANXINGSHENGJI。MUQIAN,“ZHIHUIMAOTAI”JICHUSHESHIJIANSHEZHENGZAITUIJINZHONG,YIQIDONGBAOKUO“SHUANGLONGZHIHUIWULIUYUANXIANGMU”ZAINEIDEDUOXIANGJICHUJIANSHEGONGCHENGTONGSHIKAIGONG。

  “ZHIHUIMAOTAI”JIANSHESHIYIXIANGFUZADEXITONGGONGCHENG,ZUIWEIZHONGYAODESHI,CONGSHENGCHANDUANDAOGONGJICE,YAOXINGCHENGCHANGTONGDESHUJULIU、股票配资 LIU。QIFANGANSHEJIYUTUIJINSHISHI,YAOZHIJITONGDIAN、DAPOFANLI,TONGCHOUGUIHUA、LIANTONGGUDAO,GAOXIAOLUOSHI、FUWUFAZHAN,LIQIUJIANCHENGGUIZHOULINGXIAN、XINGYEQIANLIEDESHUIPING,CHENGWEIZHONGGUOCHUANTONGLISHIYOUJIU、JUYOUDAIBIAOXINGDESHITICHANYEYU股票配资 HUASHENDURONGHEDEDIANFAN。TANDAOFANGANDESHISHIYUTUIDONGSHI,YOUGUANFUZERENYIZAITIDAO“DINGCENGSHEJI”ZHEIGEGAINIAN。TABIAOSHI:“‘ZHIHUIMAOTAI’SHIGEZHANGQIDEZHANLVE,YOUQIDIANMEIYOUJINTOU,XUYAOYIDAIYOUYIDAIMAOTAIRENJIANCHIBUXIEDINULIWANCHENG。”

  数字化革新传统生产方式

标普500   “ZHIHUIMAOTAI”QIDONGHOU,MAOTAIKAIZHANLEYUANLIAOGONGYINGLIANPINGTAIJIANSHE,SHIXIANDUIYOUJIGAOLIANGDEZHONGZHI、SHOUCHUQUANCHENG股票配资 HUAGUANLI。CONGNONGSHI、NONGZI、SHOUCHU、ZHIJIAN、DAKUANQUANHUANJIEYUNYONGSHUZIHUAJISHUJINXINGGUIFANHETISHENG,ZAIMAOTAIYUANLIAOZHILIANGDEDAOYOUXIAOBAOZHENGDETONGSHI,JINGJIANHEGUIFANZHONGJIANHUANJIE,SHIXIANLETONGGUOZHIHUIXITONGDUI15.6WANYUMINGNONGHUDEZHIJIEDAKUAN。

  “15.6WANMINGNONGHUDE股票配资 QUANBUJIZHONGZAIZHIHUIXITONGZHONG。ZHIQIAN,NONGHUYAONADAOLIANGKUANXUYAODENGDAISANGEYUESHENZHIGENGZHANGDEZHOUQI,XIANZAIZEDADASUODUAN,KUAIZESANTIAN,ZUIMANLIANGZHOU。ZHEIZHENDESHIYIGEHUINONGDEGONGCHENG。”“ZHIHUIMAOTAI”XIANGMUDEDAOLEGUIZHOUSHENGLINGDAOGAODUZANYANG。“ZHIHUIMAOTAI”DETISUZENGXIAOYUANBUZHIYUCI。MAOTAIJIUDESHENGCHANGONGYIFEICHANGCHUANTONG、FUZA,HENDACHENGDUSHANGYILAINIANGJIUSHIDEGERENJINGYAN。“ZHIHUIMAOTAI”XIANGMUQIDONGHOU,JIANGTANSUOSHENGCHANSHUJUDEZIDONGCAIJI,TONGGUOHUIGUSHIYANJIUWEINIANGJIUSHITIGONGJUECEYIJU。TONGGUOJIANSHEZHILIANGYUSHIPINANQUANGUANLIPINGTAI,SHIXIANMAOTAIJIUZHILIANGGUANLITIXIDEYOUXIAOLUODI。GELEISHENGCHANJINGYINGBAOBIAO,CONGYIWANGDERENGONGSHANGBAOTONGJIDAOXITONGZIDONGSHENGCHAN,SHIJIANYECONGYIWANGDESHUTIAN、SHUZHOUJIANGDIDAOSHUFENZHONGSHENZHISHUMIAO。

  YONGHAOXINYIDAI股票配资 JISHU,GAIZAOTISHENGCHUANTONGDONGNENG,XINGCHENGFAZHANXINDONGNENG,CHENGWEITUIDONGMAOTAIGAOZHILIANGFAZHANDEXINMOULVE。MAOTAIJITUANDANGWEISHUJI、DONGSHIZHANGGAOWEIDONGBIAOSHI,股票配资 JISHUDEYINGYONGJIUSHISHENGCHANLI,YAODONGDEDASHUJU,YONGHAODASHUJU,ZHELITUIDONG“ZHIHUIMAOTAI”DEJIANSHE,SHIXIANCHUANTONGCHANYEHE股票配资 HUADESHENDURONGHE。

  数字化驱动新商业模式

标普500   MAOTAIMEINIANTOUFANGSHICHANGDECHANPIN,BAOKUOMAOTAIJIU、JIANGXIANGXILIEJIUZAINEI,SHUYIYIPINGJI。DANZHEIXIEJIUSHIZAILIUTONGHUANJIE,HAISHIDAOLESHANGCHAOMAICHANG?SHIJINLEJIATING,HAISHICANGUAN?XIAOFEIZHUYAOJIZHONGZAINAXIEQUYU?XIAOFEIZHECHUYUSHENMENIANLINGDUAN?ZHEIYOULAIYUBEIHOUPANGDADESHUJUZIYUAN。MAOTAINENGFOUYONGHAOZHEIBISHUJUCAIFU,GUANHUWEILAINENGFOUXINGWENZHIYUAN。

标普500   2016NIAN8YUE,MAOTAIYUALIBABAQIANSHULEZHANLVEHEZUOXIEYI。ALIYUNYONGYUNJISHUGOUJIANMAOTAIXINLINGSHOUDEZHONGTAI,KEJINXINGJIAGEJIANCE、FANHUANGNIUSUANFA、SHUJUFENXIDENG。ERMAYIJINFUZELIYONGQUKUAILIANJISHU,TIGONGHUOPINSUYUAN、SAOMAYANZHEN、ZHIFUJIAOYIDENGFUWU。

标普500   2018NIAN6YUE,MAOTAIYUJINGDONGQIANSHUZHANLVEHEZUOXIEYI。JINGDONGQUANFENGBIDEZHINENGWULIUPEISONGTIXIJINGYANBEIYINRUMAOTAI,JINGDONGJINRONGZAIRENGONGZHINENG、QUKUAILIANDENGJISHUYINGYONG、FENGKONGTIXI、ZHIFUTIXIDENGYIXILIEJINRONGDICENGJICHUSHESHIFANGMIANDEJINGYANYEBEIYINRUMAOTAI。

  JIELISHILI,JIETIDENGGAO。“ZHIHUIMAOTAI”DUOYUANHUATUOZHANDEDASHUJUPINGTAI,RANGMAOTAIDEYOUZHISHUJUCHENGWEIQIYEZUIZHONGYAODESHUJUZICHAN,CONGERBUDUANTISHENGMAOTAIHEXINJINGZHENGLI、PINPAIYINGXIANGLIHESHICHANGZHANYOULV。

标普500   2020NIAN4YUE,MAOTAIYUHUAWEIQIANSHUZHANLVEHEZUOXIEYI,SHUANGFANGJIANGZAI股票配资 HUAZIXUNGUIHUA、XINJIJIANLINGYU、“ZHIHUIMAOTAI”GONGCHENGLINGYU、GONGYEHULIANWANGPINGTAIDENGFANGMIANZHANKAIQUANMIANHEZUO,FAHUIMAOTAIZAIBAIJIULINGYUDEJILEIHEHUAWEIZAIICTLINGYUDEJISHU,TUIDONGBAIJIUXINGYESHUZIHUAZHUANXINGFAZHAN。

标普500   SHUZIHUAZHUANXINGYUSHUZIJINGJIYIJINGCHENGWEIGEDAQIYE、XINGYEYUQUANQIUZHUYAOJINGJITIDEGONGSHI。MAOTAIYIJINGZAI“DASHUJU+SHENGCHAN”“DASHUJU+YINGXIAO”DENGFANGMIANZHANXIANLECHAOQIANZHIHUI,ZAISHUZIHUAZHUANXINGFANGMIANGAOGEMENGJIN,SHIXIANCHUANTONGJIUQIDEHUALIDIEBIAN。

  (ZHAOXIONG)

ZERENBIANJI:RENDONGXUE

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