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快手定制款《故宫六百年》开启“直播+文化IP”跨界营销新玩法

标普500 2020-05-25 16:09  BENWENLAIYUAN:ZHONGGUOXIAOFEIWANG ZUOZHE:FENGGUANGMING

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  中国消费者报北京讯  标普5002020年故宫将迎来六百华诞。为了弘扬中华优秀传统文化,快手平台联合人民文学出版社共同打造了《故宫六百年》新书联名定制款。5月25日18:30,现任故宫博物院故宫文化传播研究所所长、著名作家祝勇先生将于快手平台以线上直播的形式举行《故宫六百年》的新书云发布会。

标普500   BENCIZHIBOHUODONGYAOQINGDAOLEZHIMINGZUOJIAANYIRU、RENMINWENXUECHUBANSHESHEZHANGZHULISONGQIANG、CHAHUAJIACHANGYI、ZHIMINGYANYUANLIUXIAOYE、JIANGSUTAI配资开户 JIEMUZHUCHIRENYUANYILUNKUAISHOUDAREN“KAIXINdeHETAO”DENG,JIJIEZHONGRENZHILIZHULICHUANTONGWENHUADESHENDUPUHUI。DANGDINGJIWENHUAIPGUGONGYUSHANGGUOMINJIDUANSHIPINPINGTAIKUAISHOU,JIANGPENGZHUANGCHUZENYANGDEHUOHUA?

  故宫文化+快手直播,跨界营销新玩法

标普500   GUGONGWENHUASHIZHONGHUAWENMINGDEJIAOAO。JINNIANLAI,SUIZHE《GUOJIABAOZANG》《SHANGXINLEGUGONG》DENGZHUDUOYINGSHIJIEMUDEREBO,GUGONGWENHUAZHANXIANCHULEQIANGDADEYINGXIANGLIHEHAOZHAOLI。600SUIDEGUGONGRUJINBIANDEYUELAIYUENIANQING、SHISHANG、YOUHUOLI,TONGGUOIPJIAZHIDESHENRUFAJUEHEYIXILIEBAOKUANWENCHUANGCHANPINDETUICHU,RUJINDEGUGONGYANRANYIJINGCHENGWEILEYIGECHAOJIWANGHONG。BENCIXINSHU《GUGONGLIUBAINIAN》DEFABU,ZHENGSHIGUGONGWENHUAZAIZHIBOSHIDAIXIADEYOUYICICHUANGXINCHANGSHI,GAISHULITI、QUANJINGSHIDIFANYINGGUGONGDELISHIYUWENHUANEIHAN,ZHANXIANZHONGHUAWENMINGZAIGONGDIANJIANZHU、YUANLIN、HUIHUA、DUSHUZANGSHUDENGGEGEFANGMIANDEJUDACHENGJIU,YITUIDONGCHUANTONGWENHUADEBUDUANCHUANCHENG。

  GUGONGBOWUYUANGUGONGWENHUACHUANBOYANJIUSUOSUOZHANG、《GUGONGLIUBAINIAN》ZUOZHEZHUYONGXIANSHENGJIESHAOSHUO:“ZAIKUAISHOUSHANGJUXINGXINSHU《GUGONGLIUBAINIAN》DEXIANSHANGFABUHUI,KEYISUANZUOSHIWOGERENDEYICIXINCHANGSHI,XIWANGKEYIZAICHUANTONGHEXINSHENGZHIJIANJIANLIQIGOUTONGDEQIAOLIANG,RANGGENGDUORENLEJIEGUGONGDELISHIYUWENHUA。”

  ZUOWEI《GUGONGLIUBAINIAN》DECHUBANFANG,RENMINWENXUECHUBANSHECICIXUANZEYUGUOMINJIDUANSHIPINPINGTAIKUAISHOUZHANKAISHOUCIZHIBOCHANGSHI,ZHUYAOSHIKANZHONGKUAISHOUYONGYOUCHAOGUO3YIRIHUOYONGHU、200YITIAOSHIPINCUNLIANG,HEWANSHANDELIULIANGJUZHEN、FENGFUDENEIRONGCHENDIANYIJITEYOUDE“LAOTIEWENHUA”。RENMINWENXUECHUBANSHEXIWANGYONGGENGQINMIN、KAIFANGHEJIEDIQIDEFANGSHIZHULIWOGUOCHUANTONGWENHUADEBUDUANCHUANCHENG,BANGZHUCHUANTONGWENHUAJIANLIQIYUYONGHUDESHENHOUQINGGANLIANJIE。

  RENMINWENXUECHUBANSHESHEZHANGZHULISONGQIANGBIAOSHI:“ZHEICIWOMENHEKUAISHOULIANHEJUBANLEZHUYONGLAOSHIDEXINSHU《GUGONGLIUBAINIAN》DEXINSHUFABUHUI,TONGSHIYETUICHULERENWENSHEHEKUAISHOUDELIANMINGKUAN《GUGONGLIUBAINIAN》。DUIYUCHUANTONGCHUBANSHELAISHUOSHIYICIFEICHANGJUYOUCHUANGXINYIYIDECHANGSHI。WOMENYEXIWANGWEILAINENGGOUGENGDUOHEKUAISHOUPINGTAIJINXINGHEZUO,GENGDUODIHEDUZHEJINXINGMIANDUIMIANDEJIAOLIU,CONGERDUOJIAODUDUOYUANHUA,RANGWENXUEJINRUGENGDUORENDESHIJIE。”

  快手商业全链路赋能,引爆传统文化传承

  DANGXIA,ZHIBOZHENGZAICHENGWEIGEXINGGEYEDEBIAOPEI,ERKUAISHOUPINGJIEZHEWANZHENGDENEIRONGCHUANGZUOZHESHENGTAI,FUYULECHUANGZUOZHEGENGDUOSHANGYEZENGZHIKONGJIAN,WEIPINPAITIGONGLEGUANGKUODEYINGXIAOCHANGJING。ZAIWANWUZHIBOSHIDAI,CHUANTONGWENHUAYEBULIWAI。CICIGUGONGWENHUAYUKUAISHOUDEKUAJIERONGHE,ZHENGSHIZHEYANYUKUAISHOUDUOYUANHUADECHUANGZUOZHESHENGTAIDAILAIDEGUANGKUOFAZHANQIANJING,TONGSHIYITUOYUKUAISHOUSHANGYECILIYINQINGQIANGDADEAI+DADEJISHUNENGLI,YIREN、NEIRONG、LIULIANG、CHUANGYIWEISIDAQUDONGLIGOUJIANQIDECHENGSHUDEQUANLIANLUYINGXIAOLUJING,RANGCHUANTONGWENHUADEYIZAIKUAISHOUSHULIQIRENQI+ZHUANYEXINGDERENSHE,JINERQUANWEIDUKAIFACHU“LAOTIESHENGTAI”XIADEJUDASHANGYEQIANLI。CIWAI,KUAISHOUPINGTAIHAILIYONGRENGONGZHINENGSUANFAJINGZHUNTUISONG,SHIXIANNEIRONGHEYONGHUDEGEXINGHUAPIPEI,WEIPINPAIDAILAIGENGDACHUANBOLIANG、PUGUANGLIANGHECANYUDU,JINERZHULICHUANTONGWENHUADECHIXUCHUANBOHECHUANCHENG。

  PINGJIEZHEJIANJUHAILIANGLIULIANG、LIANJIELIHEQUDONGLIDEZHIBOHEDUANSHIPINNEIRONGSHENGTAI,HEYIXINRENWEIHEXINDEGAOZHANXING、QIANGHUDONGDELAOTIEJINGJI,KUAISHOUFUYULECHUANTONGWENHUAXINDEYINGXIAOKONGJIAN,CHENGWEILEWENHUAIPJIAZHIYANZHANGDEXINLANHAI。WEILAI,KUAISHOUJIANGBUDUANKUOCHONGYINGXIAOBIANJIE,CHIXUTUIDONGZHONGGUOCHUANTONGWENHUADECHUANDIYUCHUANCHENG,ZHULIGENGDUOYOUZHICHUANTONGWENHUAZAIKUAISHOUPINGTAIFAGUANGFARE。

  快手磁力引擎引领“直播+文化IP”跨界融合新趋势

  BENCIZHIBO,SHI“KUAISHOUFunSI52ZHOU”XIANGMUDEDISANQIHUODONG。“KUAISHOUFunSI52ZHOU”YI52ZHOUQUANSHIPEIBANWEIZHUZHI,TONGGUOCHANCHUFUHEYONGHUQUNTIYUJINGSHENRENTONGDEYOUZHIYUANSHENGNEIRONG,DAZAOCONGZHONGCAODAOZHUANHUADEQUANCHANGJINGYINGXIAOLUJING。TONGSHIYI“ZHIBO+DUANSHIPIN”GOUJIANJUXINGLIULIANGJUZHEN,YIJIKUAISHOUQUANPINGTAISHANGYESHENGTAIZHULIPINPAISHIXIANGAOPUGUANGHEQIANGKOUBEI,JINERQIAODONGPINPAISHANGYEJIAZHIDEZHANGXIAOZENGZHANG。

标普500   BUDUANNINGJUQIANGDASHINENGDEKUAISHOUSHANGYECILIYINQING,ZAIFENGFURICHANG配资公司 YUSHEJIAOFANGSHI、SHENGJILIULIANGBIANXIANSHOUDUAN、WENHUACHUANBOTUPOQUANCENGYUDIYUDENGWEIDUTONGBUFALI,TONGGUOZHIBO+WENHUAIPDEKUAJIERONGHEXINFANGSHI,BUJINZHANSHILEQILIANDONGDAIPDETUCHUYOUSHIHEZHIBOSHENGTAIDEQIANGDAQIANLI,HAIXIYINLEDALIANGJUYOUXIANGTONGJIAZHIRENTONGGANDELAOTIEMENZHUDONGGUANZHUBINGCHUANDICHUANTONGWENHUA,GENGWEIXINSHIDAIXIADECHUANTONGWENHUAPINPAITIGONGLEYINGXIAOXINSILU,WEIWENHUAXINGYEDAILAIGENGDUOXINDEFAZHANJIYU。(FENGGUANGMING)

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