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别为网上贩卖的焦虑交智商税

标普500 2020-07-29 09:26  BENWENLAIYUAN:ZHONGGUOXIAOFEIZHEBAO ZUOZHE:LIYANJING

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  中国消费者报报道(记者李燕京)打开手机,经常会看到这样的文章:“为什么你的同事比你更容易升职加薪?”“为什么争抢上天价幼儿园?”“你的孩子是不是不肯做作业、顶撞父母?这么下去问题就大了!”“别让颜值成为晋升的绊脚石!”……经常看这样的文章,让人不免觉得心生焦虑。

  JIZHEDIAOCHAFAXIAN,ZHEIXIEWENZHANGDOUYOUYIGE“GUANGMING”DEJIEWEI——NIKEYITONGGUOSHANGPEIXUNBAN、ZUOMEIRONG、GOUMAITUIJIANSHANGPINDENGFANGSHIGAIBIANMINGYUN。DANYENEIZHUANJIAZHICHU,QISHIZHEIXIEYINFAJIAOLVDEWENZHANGGENBENJIUSHICHUANLE“MAJIA”DEGUANGGAO,ERFANMAIJIAOLVYEBUGUOSHIYIZHONGYINGXIAOCELVE。

  内容句句扎心

标普500   “QIONGXIAOHUO,27SUISHIDELEYIYUZHENG,5NIANHOUBUJINZHIHAOYIYUZHENGHAINIANRUQIANWAN。KESHINI,XINAIDEYIFUJIADAOGOUWUCHE3GEYUE,KANZHE4WEISHUDEJIAGECHICHIBUGANDIANFUKUAN。”“NILOUXIADEFUQIDIAN,YINIANMAILE10WANYI。”“XIAOXUEDAODIYAOBUYAOXUEAOSHU?WEILEWABUDIAODUI,ZHEIJIANSHIBIXUZAOZHIDAO。”“KANLEGAOKAOZUOWEN,CAIZHIDAOTAIDUOHAIZIHEJIAZHANGYIJINGSHULE。”

  ……

  JIZHEFAXIAN,XIANZAIYOUBUSHAOWENZHANGKANSISHIZAIJIANGSHUCHENGGONGZHEDEJINGYANHESHIBAIZHEDEJIAOXUN,DANKANLEZHIHOU,QUERANGRENJUEDEZIJIZAIGEFANGMIANDOUBUCHENGGONG,JINERCHANSHENGJIAOLVQINGXU。ZHEIXIEWENZHANGHUIZAINIBUJINGYIJIANCHUXIAN,ERQIEYONGCISHIFENXILI,SHENME“35SUICAIYUAN,40SUISHIYEDENGZHENI”“2020NIANDEYUEZHISHENGYIBANLE,MEIWANMEILEDESUOSHI、HUABEIJIANDIDEEDU、XINYONGKADEWUDIDONG、FANGDONGQINQIEDEWENHOU……WUYIBUYAZHEWOMEN,RANGWOMENCHUANBUGUOQI”。WENZHANGJUJUCHUOZHONGRENMENDETONGDIAN。

标普500   BEIJINGSHIXICHENGQUDELINVSHISHUO:“XIANZAIHENDUOWENZHANGWODOUBUGANKAN,KANLEXINLIJIUNANSHOU,JUEDEZIJISHIGESHIBAIZHE,HAIZIBUYOUXIU,ZIJIGONGZUOPINGPING,FANGZIZHIYOU50PINGFANGMI,CHEZIMEIYOU。WOJIUSHINEIXIEWENZHANGLIXIEDEDIANXINGDESHIBAIZHE。”

  BEIJINGSHIHAIDIANQUDEZHANGNVSHIGAOSUJIZHE:“YIQIANWANGSHANGDAOCHUDOUSHIJITANGWENZHANG,FUMUZUIXIHUANJIWOMENZHUANFA,SUIRANLUOSUO,DANSHIKANLEBINGBUHUIYINQIBUSHI。XIANZAIWANGSHANGKAISHILIUXING‘DUJITANG’,PIANPIANDOUZAIHEHUREN,KANLEZHIHOUDUNJUEQIANTUMIAOMANG,RENSHENGJIANNAN,RANGRENJIAOLVSHENZHIYIYU。”

  只是营销策略

  JIZHEKANDAOYIPIANWENZHANGZHONGXIEDAO:“WEIZHUANQIAN,TULETOUFA,FEILEDUNAN,RENSHOULEGEZHONGWEIQU。BENYIWEIKEYIYONGZIJIDENULIZHUANLAIZIJIXIANGYAODE配资公司 ,DANDENGDAODEQUESHIJIABAN、TONGQIN、FANGZU、YALI……”ZHEIXIELINGRENJIAOLVDEWENZIZHIHOU,HUAFENGYIZHUAN:“JIANSHENKEYIGAIBIANZIJI,BUJINTIXINGHAO、SHENTIHAO,JIULIANGONGZUOYEHUIBIANHAO。”JIZHEZAIDULEDUOPIANZHEILEIHUILINGRENJIAOLVDEWENZHANGHOU,FAXIANZHEIXIEWENZHANGSUIRANQIANMIANJUJUZHAXIN,DANSHIZONGHUIZAIHOUBANBUFENJIDUZHELIUCHUYIXIAN“SHENGJI”,NEIJIUSHIGOUMAIWENZHANGZHONGTUIJIANDECHANPIN。ZIXISILIANG,BUNANFAXIANWENZHANGJICHUDE“SHENGJI”QISHIDOUSHIGUANGGAO。

  BIRU,YIPIANWENZHANGKAIPIANXIEDAO:“YINWEIYIQINGYINGXIANG,NIDEGONGZISHIBUSHISHAOLE,BIESHUOMAIFANG,FANGZUSHIBUSHIDOUCHENGLEWENTI……”WENZHANGDEJIEWEIXIEDAO:“ZUOJIANZHIKEYIBANGNIBAITUOKUNJING。”BINGQIELIULEDIANHUA。JIZHEDATONGGAIDIANHUA,DUIFANGSHUO:“ZUOJIANZHIXIANYAOXUEXI,XUEWANJICHUBAN,YIGEYUEZUOJIANZHIYENENGZHUAN2000ZHI4000YUAN,QUANBUXUEWAN,MEIYUEBAODINENGZHUAN5000ZHI7000YUAN。XUEFEI,JICHUBAN1580YUAN,LINGYOU4280YUAN、4880YUAN、5580YUANDENGBUTONGJIAWEIKECHENGGONGXUANZE。”ZHICI,JIZHEWANQUANMINGLE:ZHEILINGRENJIAOLVDEWENZHANG,QISHIZHISHIPEIXUNJIGOUDEGUANGGAO。

标普500   JIZHEHAIKANDAOYIPIANWENZHANGXIEZHE:“HAIZISHIBUSHIXINGGEGUPI?SHIBUSHIBUAIXUEXI?XUEBAZONGSHIBIERENJIADEHAIZI……”ZAIJINGZHUNCHUOZHONGGUANGDAJIAZHANGTONGDIANZHIHOU,WENZHANGDACHUDESHIPEIXUNJIGOUDEGUANGGAO。

标普500   YIWEIWEIBODAVZAIJIESHOUJIZHECAIFANGSHISHUO:“WOMENJINGCHANGHUIKANDAOXUDUOFANMAIJIAOLVDEWENZHANGHUOZHESHIPIN,DONGBUDONGNIANXIN50WANYUANSHIBIAOPEI,DONGBUDONGJIUSHUONIYIJINGBEITONGLINGRENPAOQIZAIHOUMIAN。ZHEIXIEWENZHANGHESHIPINTONGGUOZHONGFUJIANGSHUYIXIEJIDUANDEANLI,RANGRENJUEDEZIJISHIBAI,JINERJIAOLVWANFEN。QISHI,ZHEIDOUSHIGUANGGAO。ZHEIXIEWENZHANGHESHIPINDEHOUMIAN,YIBANDOUHUIGENZHEYIXIEERWEIMAZHILEIDELIANJIE,DIANJINQUJIUSHIPEIXUNJIGOU、MEIRONGYUANZHILEIDELIANJIE。ZHEIXIEWENZHANGDUOSHUSHIGUANGGAOGONGSICAOZUODE,QIYEZHAODAOTAMEN,RANGQIZAIWANGSHANGTUIGUANGZIJIDEYEWU。ZHEIXIEGONGSIJIUGENJUYEWULEIXINGZHUANXIEBUTONGDEWENZHANG,RANHOUZAIZHAODAVHUOSHIWANGHONGZAIWANGSHANGFABU。WOJINGCHANGHUISHOUDAOWANGLUOWENZHANGTUIGUANGGONGSIFALAIDEWENZHANG,YIBANYIPIANJIAGECONGJIBAIYUANDAOJIQIANYUANBUDENG。”

  BEIJINGWANGYOULIUXIANSHENGZAICAIFANGZHONGSHUO:“KAISHIKANLEYIXIELINGRENJIAOLVDEWENZHANGXINLIHAITINGNANSHOU,HOULAIFAXIANTAMENHOUMIANDOUYOUGUANGGAO,SHIYOUMUDEDE,YEJIUBUYIWEIRANLE。NIXIANG,LUOZHENYUTIANTIANXUANYANGCHENGGONGLUN,GAOSUNIYAOCHENGGONGJIUYAOGENTAXUEXI,MAITADEKECHENG。YUSHINIZAOCHENZAOZAOQICHUANG,YANYIZHENGJIUDAKAILUOJISIWEIGONGZHONGHAO,QINGTING60MIAOLUOPANGZHUNZHUNJIAOHUI,GANJUESHIJIEJINZAIZHANGWO,YIQIEDOUHENMEIHAO。SHUAYAYUCHIZAOFANSHI,DAKAI‘DEDAO’APP,WANCHENGLE30FENZHONGDEYINPINXUEXI。RANHOUKONGXIANSHIJIANZHUAJINXUEXI《RUHEWAJUERENSHENGDIYITONGJIN》,ZHIBOSHOUKAN《PUTONGRENRUHESHIXIANCAIFUZIYOU》。JIEGUONIHAISHINI,MEISHENMEBIANHUA,KESHIYINWEIYOUWUSHUGEHENIYIYANGXIANGFADERENMAILEKECHENG、MAILESHU,LUOPANGDELUOJISIWEIYIJINGCHOUHUAKECHUANGBANSHANGSHILE。WOMENZHEISHIZAIHUAQIAN、HUASHIJIANCHENGJIUBIEREN,ERBUSHIZIJI。”

  别因焦虑盲目消费

  ZAIJIESHOUJIZHECAIFANGSHI,JIAZHUBEIJINGSHIHAIDIANQUDELIUXIANSHENGBIAOSHI:“WOSHENBIANYOUDEJIAZHANGKANDAOWANGSHANGYIXIEWENZHANGJIUKAISHIJIAOLV,SIHUZIJIDEHAIZIJIUYAOCHENGWEIFEIWULE,YUSHIHUALEHENDUOQIANBAOBAN,ZIJIHEHAIZIYIQIQUTINGKE。TINGLEKEYIHOU,HUOXUHAIZIHUIYOUXIEBIANHUA,DANBUJIEJUEGENBENWENTI。ZUIZHONGSHIQIANHUALE,DANYIQIEZHAOJIU。ZHEIJIUSHIBEIRENHUYOULE,MANGMUERCHONGDONGDEXIAOFEI。”

  LINGYIWEIBEIJINGWANGYOUZHAOXIANSHENGSHUO:“RENDEXINLIYIDINGYAOPINGHE,BIEDONGBUDONGJIUJIAOLV,JUEDEBURUBIEREN。RANHOUJIUHUAQIANCANJIABUSHIHEZIJIDEPEIXUN,SHENZHISHITONGGUOZHENGRONGDEFANGSHIQUGAIBIAN。QISHI,XIANSHIZHONGBENLAIJIUMEIYOUNEIMEDUORENCHENGWEIFUHAO、GAOGUAN,ERQIEYEBUSHISHANGPEIXUNKEJIUKEYIXUECHULAIDE。MUQIANWOGUOXUYAOJIAONAGERENSUODESHUIDERENSHUZAIZHENGGERENKOUBILIZHONGBUDAO20%。KANKANZHEIGESHUJU,WOMENSHIBUSHIJIUBUYONGJIAOLVLE?”

标普500   BEIJINGDEXINLIZIXUNSHILIUJINGFENXIZHICHU,WANGSHANGZHEIXIEWENZHANGDEPAOZHIZHEHEKECHENGXIAOSHOUZHEDUOSHAOXUEXILEYIXIEXIAOSHOUXINLIXUE,SHANZHANGLIYONGHUASHUANSHIRANGXIAOFEIZHECHANSHENGJIAOLV。TAMENLIYONGLERENMENXINLIDERUODIAN,TONGGUOFANMAIJIAOLV,RANGDAJIAZAIKONGHUANGZHONGSANGSHILEJIBENDEPANDUANLI,CONGERDADAOTAMENDEXIAOSHOUMUDE。RENMENYINGGAIDUIZIJIYOUYIGEZHENGQUEDERENSHI,ZHEIYANGJIUBURONGYIBEIANSHI、BEIYINGXIANG。LINGWAI,JIANGDIYIXIEBUQIESHIJIDEXINNIANHEQIDAI。RUGUOZHENDEJUEDEZIJIYOUQUESHIXUYAOMIBU,YEYAOSANSIERHOUXING,XUANZESHIHEZIJIDECHENGZHANGFANGSHI,ERBUSHIMANGMUXIAOFEI。

  CONGSHIWANGLUOYINGXIAODUONIANDEZHANGDAJUNGAOSUJIZHE:“GUANGGAO,YIDINGSHIYAODADONGSHOUZHONGBINGYINQIGUANZHUDE。SUOYITONGGUOWENZHANGZHIZAOJIAOLVLAIDADAOYINGXIAODEMUDE,YESHUYUZHENGCHANG。KANDAOZIJIDEBUZU,CANJIAPEIXUNTIGAOZIJI,YESHIYIJIANHAOSHI。DANSHIZUOWEIXIAOFEIZHE,YIDINGYAOYOUBIANBIENENGLI,RENQINGNEIXIEWENZHANGDEZHENSHIYONGYI,GAOQINGZIJIDEXUQIU,BUYAOYINWEIQINGXUBODONGERMANGMUXIAOFEI。”

ZERENBIANJI:WANGFENG

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